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Greetings! |
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Welcome to The Short List that includes recent thought-provoking articles as well as an update on LR events.
-Joan |
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 February 2009 @LR
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Social Movements 2.0
from The Nation,
article by Brendan Smith, Tim Costello, & Jeremy Brecher
"On September 27, 2007, the world experienced its first virtual strike. In response to a wage dispute, IBM workers in Italy organized a picket outside their company's "corporate campus" based in the 3-D virtual world of Second Life. According to a report in the Guardian, workers "marched and waved banners, gate-crashed a [virtual] staff meeting and forced the company to close its [virtual] business center to visitors.... The protest, by more than 9,000 workers and 1,850 supporting 'avatars' from thirty countries," included a rowdy collection of pink triangles, "sentient" bananas and other bizarro avatars." Read More...
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The 6 Principles of User-Generated Content
from DestinationCRM.com, article by Jessica Tsai
"SAN JOSE - The success of President Barack Obama's campaign last year may have been the final stroke of validation businesses needed to support a focus on user-generated content (UGC). The high-profile nature of the campaign may even have been the impetus for the first-ever UGC Conference & Expo, held here this week. Whatever the case, interest is certainly on the upswing: Despite concerns that the recession might lead to cuts in travel spending and correspondingly anemic attendance, approximately 500 creative, technical, or "hybrid" professionals showed up..." Read More...
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How the Crash Will Reshape America from The Atlantic, article by Richard Florida
"The crash of 2008 continues to reverberate loudly nationwide-destroying jobs, bankrupting businesses, and displacing homeowners. But already, it has damaged some places much more severely than others. On the other side of the crisis, America's economic landscape will look very different than it does today. What fate will the coming years hold for New York, Charlotte, Detroit, Las Vegas? Will the suburbs be ineffably changed? Which cities and regions can come back strong? And which will never come back at all?" Read More...
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How to Be a LinkedIn Superstar from iMediaConnection.com, article by Larry Weintraub
"Thought leadership is incredibly important to a business. What are your specialties and what knowledge can you impart on those willing to listen? Chances are someone is asking a question that you can answer every day. Start answering. After a while, you'll become recognized as an expert." Read More...
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New DITA Workshop
The success of your move to structured authoring and DITA requires that your authors have the knowledge and skills they need to effectively incorporate this new approach to developing content into their daily work life. These skills include understanding DITA concepts, creating content using DITA, as well as learning how to reuse and publish DITA content. Developing these authoring skills is not enough! Writing teams must also take into account the total impact that structured content has on writing practices, workflows, content governance, and staffing.
Lasselle Ramsay now offers training to address all of these challenges in a small, classroom-style workshop led by experts in change management and DITA adoption. The course can be customized upon request.
Please visit our DITA site to learn more.
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Joan and Tom Speaking at STC
February 26, 2009 | STC Silicon Valley
Beyond the Book and the Class - Using DITA for Training & Support
presented by Joan Lasselle and Tom Voltz
Joan and Tom will demonstrate how you can leverage the technology investment made in tech pubs for training and support content. They will discuss some of the pitfalls of a reuse mentality and show you ways to use DITA, XML, and other tools to collaboratively build targeted content for multiple purposes.
Key learning points:
- The benefits and pitfalls of cross-functional reuse
- What can be re-used in training
- How adult learning best practices can increase the value of your content
- How to "package" content for learning
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Tim and Joan teaching at UCSC Extension
Joan Lasselle and Tim Bombosch are co-teaching an online class for the University of California, Santa Cruz Extension. "Final Project: Resume and Portfolio Presentation" is the final course for the Certificate in Technical Writing and Communication. It prepares students for the job search as they explore how to market themselves as technical communicators. The course will guide them through resume and portfolio development, as well as provide insight about how to network and succeed in interviews.
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Joan speaking at DocTrain West
March 17-20, 2009 | Palm Springs, CA
Using a Balanced Scorecard to Measure the Value of Content
presented by Joan Lasselle
Traditional performance metrics do not capture content's impact on business performance. A balanced scorecard uses value-based metrics that include quality, customer satisfaction, timeliness, and costs. The balanced scorecard approach goes behond schedule, budget and traditional productivity measurement to show how a broad value-based definition of success can be measured. A balanced scorecard is especially important when adopting content management, where productivity metrics do not capture content's total organizational value. Using the balanced scorecard, then, helps make the case for content management, create plans for implementation, and measures the core value of the initiative.
To learn more about DocTrain West 2009, click here.
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Gilbane Conference, Where Content Management Meets Social Media
June 2-4, 2009 | San Francisco, CA
Infrastructure for Innovation
A panel discussion, moderated by Joan Lasselle
Products and business transactions are increasingly complex. Customer expectations have never been higher or more diverse. A global economy demands a global response. Regulatory requirements continue to grow. And yet, content must be accessible, consistent, up-to-date, accurate, and reliable. These challenges are occurring in an economic downturn where more has to be accomplished with less. But cutting costs won't fix these problems-it's time to innovate.
Find out more about Gilbane San Francisco 2009 here.
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