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 March 2009 @LR
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Welcome back to The Short List. In this edition, we take a brief look at how the rapidly emerging mobile platform is changing how companies deliver content, including learning content.
In addition, we also cover our upcoming presentation and some exciting research we are doing in collaboration with the Gilbane group.
-Joan |
Mobile Learning - Few Making the Connection from Personneltoday.com, article by Sue Weekes
"Much was made in recent times about the prospects for mobile learning, yet few seem to be making the connection. There are four billion mobile connections in the world, according to the GSMA, the organization that represents the interests of the worldwide mobile communications industry." Read More...
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Google CEO: Mobile search to eclipse PCs in next few years
from Fierce Mobile Content, article by Jason Ankeny
"Google CEO Eric Schmidt anticipates mobile search revenues will surpass search on the PC within the next several years, 'not decades,' citing the increasing sophistication and affordability of smartphones as the catalyst behind the paradigm shift. 'The fact of the matter is that mobile devices are going to be the majority of the way that people get information,' Schmidt said..." Read More...
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Six ways to make Web 2.0 work from The McKinsey Quarterly, article by Michael Chui, Andy Miller, and Roger P. Roberts
"Social-networking Web sites, such as Facebook and MySpace, now attract more than 100 million visitors a month. As the popularity of Web 2.0 has grown, companies have noted the intense consumer engagement and creativity surrounding these technologies. Many organizations, keen to harness Web 2.0 internally, are experimenting with the tools or deploying them on a trial basis." Read More...
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The New Normal from The McKinsey Quarterly, article by Ian Davis
"It is increasingly clear that the current downturn is fundamentally different from recessions of recent decades. We are experiencing not merely another turn of the business cycle, but a restructuring of the economic order." Read More...
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Presenting at Silicon Valley DITA Interest Group (SVDIG)
April 8, 2009
Training for the Transition - A Case Study in Preparing Cisco Writers to Adopt DITA
Lasselle-Ramsay recently completed a training project with Cisco to develop and deliver training to technical writers as they write to the DITA standard and use a new XML authoring tool. In April, we're collaborating with Cisco on a presentation for SVDIG. The presentation looks at the project to date and explores how requirements were defined and met, what successes and challanges the training team faced, and what lessons have been learned as the training program evolves and expands. The discussion will also focus on the range of issues writers face and what kind of training can help in th process of adopting DITA.
The speakers will be:
- Katie Crick, Cisco project manager
- Tim Bombosch, Lasselle-Ramsay project manager
- Tom Idleman, Lasselle-Ramsay training developer
Learn more about SVDIG here.
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Gilbane Research Project
Lasselle-Ramsay is proud to be a co-sponsor of a research study with the Gilbane Group. The study, The Global Content Value Chain: Defining the Maturity Model for Product Content builds upon a prior research report on content globalization challenges. The Gilbane Group, http://gilbane.com, is an analyst firm that focuses on content technologies and their application to high-value business applications. This current research study takes a deep dive into multilingual product content, including technical documentation, pre- and post-sales marketing materials, online help, training curriculum, and customer support materials. The purpose of the study is to help adopters "get it right" by learning from best - and worst - practices, and by understanding which investments offer the best potential ROI for their companies today and tomorrow. Lasselle-Ramsay clients and members of our team will be interviewed as part of the study. The study is expected to be published in late spring 2009.
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