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Product Information Solutions: New Product Launch
With product life cycles shrinking and time-to-market pressures growing, many organizations find themselves in a race to ensure that all the information required to support a product meets time-to-market targets. To be successful, you must deliver a broad range of materials with the completeness and quality that marketing, sales, and support staff need to effectively perform their pre- and postlaunch duties. Lasselle-Ramsay leverages its significant experience and proven best practices to speed creation of these deliverables while mitigating risks of delays and quality issues.
Typically, a lack of information about the product is not the problem you face. It's a lack of information about the information—knowing which piece is relevant to which audience, who had it last, where it is now, and where and how it needs to be delivered. The Lasselle-Ramsay approach starts by looking at where the various sets of product information reside in the organization. Then we work across functional areas to promote collaboration and to eliminate duplication of effort and cost. Finally, we employ the most advanced technologies to ensure the most appropriate delivery methods for the respective target audiences. Throughout the engagement—from initial assessment to final delivery—an experienced Lasselle-Ramsay project manager oversees all aspects of budget, schedule, and quality, and acts as your single point of contact.
Lasselle-Ramsay can work with you to do the following:
- Assess the information needs of all audiences and design a complete information and learning program for your product
- Design and develop all technical product documentation and training that is delivered with your product
- Design and develop the product support information needed for internal and external service organizations
- Design and develop product sales information for direct sales organizations as well as for channel partners
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Solutions